Marketing Analysis Tools for Business

Marketing Analysis Tools for Business Todays world all businesses around the world become intense competition. Companies have to find their own strongest strategies by using effective marketing tools in order to survive in the business competition. By doing that, there are many marketing tools such as SWOT analysis, PEST analysis, BCG matrix, 4P s, Porters five forces, etc. The main purpose of using these is to help the companies create and enhance their strategies so that their business performance will be improved. On this assessment, it will illustrate SWOT analysis and PEST analysis which give an understanding how they work through the business companies. To begin with SWOT analysis, it is one of the most important marketing tools that is used for analysing the business situations and strategic plannings. It is also useful for determining the new strategies by analysing the internal and external factors (Bartolomei, 2010). This strategy is beneficial for various organisations or businesses. Besides, SWOT analysis is divided into two categories which are examining on the both internal and external factors. Internal factors consist of strengths (S) and weaknesses (W), while external factors comprise opportunities (O) and threats (T) (Novicevic, Harvey, Autry and Bond lll, 2004). Thus, SWOT analysis plays a crucial key in the companies strategies to succeed. There are many examples that support conducting SWOT analysis with the companies. To begin with the first example, Zahorsky (n.d.) claimed that there are plenty of businesses have capability to aware of their inner-performance while the outer-performance are not well enough. Hence, SWOT analysis is very useful for them to examine their companies especially for small businesses. In addition, it is effective to look for the companies growth, comprehend their structure, and improve the competitive marketing and advertising. The second example is Vanichakul (2004), who is the lecturer in Thailands university, explained that SWOT analysis could be used to create the strategic planning and analyse the current situation in order that the organisations would minimise the weaknesses and threats whereas they would maximise the strengths and opportunities. However, he also gave an example that in Thailand the majority of organisations especially schools and universities applied SWOT analysis to not only create their new strategic planning but also determine their performance so as to improve their organisations consecutively. The third example is about Mcdonalds case study (The Time 100, 2009). It was discussed about SWOT analysis which could be used for multiplying the opportunities in strategic business marketing because of the different demands of each customer. Another thing, of which the companies should do, was the regular customers record. Furthermore, the strengths and weaknesses of Mcdonald were referred to brand loyalty, serving time, tastes, convenient food and the quality of food. While the opportunities and threats were referred to its competitors, target groups, menu and facilities. The fourth example is Tasmeen (2009) provided the case study of Ford by conducting SWOT analysis and considering the internal and external environment factors which influenced on Ford s performance. Additionally, the Interpublic Group of Companies was scrutinised the structure, procedures, histories and products by using SWOT analysis so as to enhance its strategic plannings (Aarkstore, 2010). Moreover, The Ashley Furniture Industries was also examined by SWOT analysis. Following this, the result of it included the history, employees, main competitors, essential product and services (Companiesandmarkets, 2010). However, there are several advantages and disadvantages for this marketing tool. Firstly, SWOT analysis is useful for businesses because of increasing the strengths of companies and reducing the weaknesses of companies. Furthermore, the analysis of opportunities and threats is to analyse the external factors, which the companies sometimes cannot control. From these reasons, SWOT analysis will enhance the image of companies and lead to the effective business performance. Secondly, SWOT analysis will help the companies to create new strategies. Due to a better business performance, the companies should aware of their weak points and build their own strong points so as to have their efficient future plans. It is certainly true that SWOT analysis is easy to adapt with a variety of situations such as selection, prioritizing important orders, facing to the unexpected problems, analysis the cause and effect of problems, generating the new project, enhancing the work effectiveness and creati ng the acquisition of knowledge. Besides, Bartolomei s article (2010) supported that the benefits of SWOT analysis are to provide and help the companies to forecast the causes and effects more explicitly. On the other hand, there are some arguments that against the advantages. For instance, there are many misunderstanding of SWOT analysis which causes problems about the quality of information such as skills, experiences, and the researchers. Another example is SWOT analysis should be repeated doing intermittently in order to examine the changes of situations and factors. Moreover, people who take responsibility for SWOT analysis could not have the bias due to avoiding the distorted information. (Novicevic, Harvey, Autry and Bond III, 2004) This part is going to discuss about PEST analysis, which is one of the marketing tools. Companies or organisations use this tool to analyse the external factors including political (P), economic (E), social (S) and technological (T) factors that are difficult to control. However, it also has impacts on the organisational or business performance. In addition, according to Haughey s thinking (n.d.), PEST analysis is the significant part of conducting a strategic planning of project. Firstly it will analyse political factors such as tax rate, labour laws, law enforcement, trade policy and charging fee as well as the certain situation of politics. Secondly, for economic factors, it will consider economic crisis, economic growth, interest rates, exchange rates, inflation and deflation. Thirdly, in term of social factors, it will pay attention to the social value, the social aspects, cultures, believes and medical cares, population growth, longer life period, unemployed rate, crime rate an d safety. Finally, the last factor, which is about technologies, will illustrate conducting Research and Development (RD), mechanization or industrialization, the development of technological motivations and the technological changes. There is an example that conducting PEST analysis with a company, which is one of the tourism industries in the UK, namely Simply Travel. According to the article, PEST analysis was influenced on the customers needs (123HelpMe, 2011). Another example is UNISON, which is the biggest public sector trade union in the UK, conducts PEST analysis in order to reach the demand of its staff and determination. Following the article, it is clearly revealed that the Migrant Workers Participation Project had a good impact on the alien employees outside Britain by using PEST analysis (The Times 100, 2010). Nevertheless, there are many benefits if the companies use PEST analysis. For instance, the companies will be aware of the extensive firm s factors. Not only does it motivate the firms to improve their strategic planning, but the firms also are cautious their risks if they need to gain more profit as well. Besides, the companies will be indicated their opportunities so that they will enhance their effective performances. Despite the fact that PEST analysis will help the companies to understand and create the up-to-date marketing strategic planning, it also has some limitations that affect its actions. For example, the dramatic change in the competitive market leads to the difficult companies situation in the future. Having a lot of information might be problem for finding the real useful information. Many people believe that PEST analysis uses for analysing the macro external environment and it is associated with others components such as their own companies, businesses and competitors (CMI, 2005). To conclude, it is obviously true that every marketing tool has not only many advantages but also many disadvantages. However, it is better to use SWOT analysis simultaneously because PEST analysis can be shown only the external factors. Therefore, SWOT analysis will be covered the internal factors analysis. Additionally, there are some suggestions that the companies should use other tools such as PRIMO-F analysis, Porters five forces in the same time (Morrison, 2010). Although, using both of PEST and SWOT analysis are beneficial, the companies should updated their information in order to avoid obsolete information. Consequently, the companies will be able to understand their performance, improve their strategic planning and compete with their other competitors.

Free Waste Land Essays: The Current Relevance :: T.S. Eliot Waste Land Essays

The Current Relevance of The Waste Land Eliot’s poem, The Waste Land, is at least as relevant to life today as it was in 1922, when it was first published. All of the themes stated at the beginning of the Norton Anthology's introduction to the poem ("spiritual dryness," a lack of "regenerating belief" to give meaning to life, and death without resurrection) are with us to an even greater degree than they were at the time the poem was first published. (Introduction 2146) The attitudes toward sexuality that are implicitly condemned throughout the work have not changed in any way that Eliot would be likely to see as an improvement, either. "The Waste Land" does not merely present an anthropological description of a culture, however, and the solution proposed by Eliot seems as relevant today as it must have been in 1922. Like Blake, Eliot constructs a personal mythology, but Eliot draws on a larger number of sources than Blake does: various religions from both the east and the west, works of literature from around the world, and works of philosophy and anthropology. Eliot refers to the fragmentary references throughout the poem at the end of the poem by saying, "These fragments I have shored against my ruins" -- that is, Eliot has taken fragmentary references and pieced them together in an attempt to come to grips with the modern situation in which he finds himself. (line 431) The references from the poem are nearly always references to the past, when a cultural heritage was common to an entire people, the themes described in the Norton Anthology's introduction were nonexistent (or were problematic to a much lesser degr ee than in the modern era), and when sexuality found its expression in a context Eliot would have seen as appropriate -- a mature relationship between men and women that expresses both love and physical passion. Perhaps more important than the building of this personal mythology, however, is the solution Eliot explicitly offers in "What the Thunder Said." Eliot weaves in a Hindu story in which gods, devils, and humans each ask their common father, Prajapati, for advice.

Ncell

Methodology We surveyed much more about t Ncell through the use of various sources. Through these surveys we came to know about different aspects about Ncell. But we tried to get more insight of the consumers or the users of Ncell . With this prime motives we all decided to conduct a small Consumer Feedback Survey among the users of Ncell. We asked them the close ended questionnaire as a part of our primary survey . These questionnaire were distributed among the 20 Ncell users To know the diversified customers response we have selected the respondents from many sector llike professionals, Students , housewife and so on.The nature of our questionare were solely based on the satisfaction level,attitude towards product ,features of products. The sample of the questionnaire is presented below: Customer Feedback Survey-Questionnaire Name: Address: Contact: Email: Profession: Please tick the appropriate options Q. 1. What is your view on network quality of Ncell ? a) Excellent b)Good c)Ave rage d)Below Average Q. 2. Which service of Ncell do you use most? a)Call b) GPRS/3G c)Data card d)others Q. How expensive do you think is the price of Ncell service? a)Cheap b)Satisfactory c)Expensive d)Comparatively expensive Q. 4 How much money ( in average )do you spend in Ncell ? a)less then 100 b)R. S 100-250 C)R. S 250- 500 d)R. S 500 and above Q. 5 How does the feedback and customer care service respond to your problems ? a)Very Fast b)Average C)Satisfactory d)Slow response Q. 6 How is Advertising of Ncell? a) Persuasive b) Reinforcing c) Reminding d) Informative Q. How often do you get bonus scheme or offer from Ncell ? a) Frequently b) Very often c) Sometimes d) Rarely Q. 8 If you are using Ncell Internet service, how is it? a) Very fast b) comparatively fast c) Moderate d) slow Q. 9 What factor influenced you to purchase Ncell service? a) Media advertisement b) Hoarding board c) word of mouth d) References e) Non Q. 10 Do you have any suggestions that would help us to imp rove our Ncell service? Signature of the customer: Thank you for your kind cooperationMajor Findings From the customer survey that we conducted with 20 different Ncell customers we have found some crucial results. According to them the network quality of Ncell service is good however some of them said it is excelled. Likewise talking about the services provided by Ncell many of them are using call and GPRS service, the majority of GPRS users are youth among them. Another important result we have found about the price that Most of the respondent said it is comparatively expensive (which mean the Ncell Price is expensive than its major rival NTC).However the service within the Ncell subscriber is not that expensive. The major factors affecting to purchase of Ncel Service are Media advertisement, hoarding board, word of mouth and references respectively. Moreover the advertising of the Ncell is more reinforcing according to the respondents however some of them said it is informative e also. Considering the aforementioned survey discussion now we would like to show here some figures and chart to understand the findings in more specific way. 1. Quality of Network

Determiners What They Are and How to Use Them

Determiners What They Are and How to Use Them Determiners: What They Are and How to Use Them We use determiners in front of nouns to show what they refer to. The difference between â€Å"a hat† and â€Å"my hat,† for instance, is that â€Å"my† shows that the hat belongs to me. This makes determiners very important for clear communication, so make sure you know which terms to use in different situations. Articles (The / A / An) Articles are the most basic determiners to specify what you’re discussing. They  come in two kinds: the definite article (â€Å"the†) and the indefinite article (â€Å"a† or â€Å"an†). The definite article – â€Å"the† – is used when we refer to something specific. If I say â€Å"I am going to the library,† for example, I have a particular library in mind (not just any library). The indefinite article is used when not referring to a specific entity. If I go looking for â€Å"a library,† I’m not searching for a specific library (any library will do). Possessives (My / Your / His / Her / Its / Our / Their) A possessive determiner indicates ownership, like with â€Å"my hat† above. Other singular determiners include â€Å"your,† â€Å"his,† â€Å"her† and â€Å"its.† Plural determiners (i.e., determiners used to indicate something belongs to a group) include â€Å"our† (â€Å"welcome to our party!†), â€Å"their† (â€Å"I don’t want to go to their party†) and â€Å"your† (â€Å"I’m glad I went to your party†). Note that â€Å"your† can be either  singular or plural. Demonstratives (This / That / These / Those) Demonstrative determiners usually tell us about the position of something relative to the speaker. â€Å"This† (singular) and â€Å"these† (plural) indicate something is close. â€Å"That† (singular) and â€Å"those† (plural) usually apply when something is far away. Determiners (This, That, These, Those) As with â€Å"the,† demonstratives  are used when we refer  to something in particular (e.g., â€Å"this cake† and â€Å"that cake† both refer to a specific cake, unlike â€Å"a cake†). We also use â€Å"this† to refer to something we have just mentioned. This makes it possible to follow on from a preceding sentence without having to re-identify the thing being discussed. Quantifiers (All / Any / Some / Every) This category of determiners includes a wide variety of terms relating to quantity, including â€Å"all,† â€Å"any,† â€Å"both,† â€Å"either,† â€Å"enough,† â€Å"a few,† â€Å"some,† â€Å"every† and many others. Like â€Å"a† or â€Å"an,† these words do not specify singular things, but nevertheless tell us something about the noun being described, usually to do with the number or quantity being discussed. In the sentence â€Å"I will cuddle every puppy,† for example, â€Å"every† shows I’m referring to every single puppy in the room, in the world, or every puppy available. In â€Å"I will cuddle any puppy,† meanwhile, the determiner â€Å"any† shows that, while I’m happy to cuddle a puppy, I will not necessarily commit to cuddling all of them. No matter how adorable they are. Sorry, little dude. Youll have to cuddle yourself. [Photo: Jonathon Kriz]

Employee Benefit and Service Impact on Performances and Satisfaction

Employee Benefit and Service Impact on Performances and Satisfaction Performance and Satisfaction Job satisfaction is the attitude or the feeling of accomplishment within an employee in a quantitative and qualitative manner. Compensation holds a great significance in the lifestyle and self esteem of employees. The amount of money an employee earns will determine his/her level of their job satisfaction.Advertising We will write a custom essay sample on Employee Benefit and Service Impact on Performances and Satisfaction specifically for you for only $16.05 $11/page Learn More On the other hand, performance is the desire, ability, capacity and motivation that an individual has to carry out a specific task. The performance of an employee depends on the work setting, the tools provided, and information required to carry out the job at hand. The benefits that an employee enjoys can only be reflected in their performance in the form of a certain level of result-based services. Impacts of Benefits and Service on Job Performance and Satisfaction In the contemporary world, people not only look for jobs that are in line with their profession or careers but also the jobs that will provide them with benefits. Such benefits motivate employees, hence increasing their productivity and their levels of job satisfaction. In most corporate organizations, the benefits and service compensation of employees highly depends on job satisfaction. Thus, enlightened managers receive equal levels of satisfaction from their employees due to the intrinsic and extrinsic benefits they reward them with. Furthermore, the employees of a given organization can have a sense of pride with their employer in an event where they work under a conducive working environment. Skill based compensation is usually linked to various risks especially when employees becomes discontented with their work or when they do not have the opportunity apply their expertise at work. Therefore, positive performance is equitably rewarded through a benefit structure. Consequently, the key aspect of employee job satisfaction comprises compensations, promotions, the level of supervision, and work conditions. It is evident that the form of rewards and benefits arrangements under which employees perform powerfully influences their level of satisfaction. Therefore, the increased satisfaction arising from benefits helps to boost the expectations of employees in terms of presentation. As a result of job satisfaction and contentment, employees usually put in more effort to their work hence meeting the goals and objectives of the organizations that they are working for. Benefits are effective incentives that play a critical role in the attainment of job satisfaction since the employees develop additional commitments and they become more satisfied. This makes them to kindle a sequence of positive actions (Gaurav, 2012).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Lea rn More Benefits enable employees to initiate diverse strategies that will enable them to enhance the performance of their organizations. Notably, desirable benefits will ultimately satisfy the esteem of employees by enhancing their strength and competence making them to be critical to the organizational performance. Employee satisfaction is as a result of how reasonably they are treated because satisfaction arises from individual perception regarding work outcomes and the relative inputs as compared to others. On the other hand, employee dissatisfaction can arise even with similar outcomes in turnover under enhanced benefits for the work environment can fail to offer flexibility and desirable basis of amusement especially when the organizational tone becomes demanding and tedious (Gaurav, 2012). Therefore, benefits should also provide employees opportunities to grow within an organization. This can be attained through performance reviews that accommodate diverse perspective s that help in correcting pessimistic behaviors in addition to rewarding productivity. Therefore, since employee satisfaction affects the bottom-line, it is crucial to have good leadership structures that appreciate the link between organizational performance and employee fulfillment (Kuballa, 2007). References Gaurav, K. (2012). Drivers of Employee Satisfaction and Attrition: A Quantitative Investigation. Chicago: GRIN Verlag. Kuballa, J. (2007). Employee Satisfaction: A Precondition for Economical Success of Service Companies. Boston: Cengage Learning.

Monaco grand prix economic impacts Essay Example | Topics and Well Written Essays - 1250 words

Monaco grand prix economic impacts - Essay Example They are typically organized by variable combination of national governmental and international non-governmental organizations (Sylt and Reid, 2010).† The Monaco Grand prix has great economical impacts; first and foremost it leads to technological development of mass communication especially satellite television. This development means that revenues from television to host the events increase overwhelmingly. The television rights are sold very highly like the rights to host Olympic games in 2000 in Sidney was over US$1 billion (Sylt and Reid, 2010). There is also a lot of corporate sponsorship which provide huge sums of money to the host countries. The event is also useful in marketing products and showcasing various country attractions hence attracting tourism and foreign investments. This event is one of the most significant events ready to transform the country. This leads to an increase in the volumes of tourists who come to the event for various reasons (Sharkey, 2011). In return, the huge visitor or tourist volumes increase the revenue received from the tourist and hence boosts the local trade. To host such an event, a lot of marketing and publicity has to be done, this leads to the host country being known world wide and having a positive image which in return boost tourism even during the non pick periods (Sharkey, 2011). Hosting such a mega event gives the host country a chance to be put on the world map, by providing significant exposure to the world. They serve as a platform to show the cultural, economical and political power of the host. By hosting such a significant event it shows that the country has entered the international scene as a major figure. This has been the case for countries like Singapole, Japan which hosted the 2002 FIFA World Cup, South Korea etc which little was known about them but after hosting sporting events their economies emerged and the political status became known

Definition paper on Patriotism Research Example | Topics and Well Written Essays - 1250 words

Definition on Patriotism - Research Paper Example The eagle is strong, ferocious and majestic. This is how patriotic citizens of the United States view themselves and their nation. Finally, patriotism invariably is connected with support of the armed forces. These are the men and women that serve their nation every day. They are willing to put themselves in harm’s way for the defense of the country that they love. A good workable definition of patriotism then would simply be a love of one’s homeland (Bennett, 2008). While all of these symbols of patriotism are powerful in their own way, they do not capture the true meaning of patriotism. There are three key activities that define true patriotism. Patriotism is defined by education that teaches you about your rights, engagement that brings your rights as a citizen to life, and courage to stand and speak for what is truly in the best interest of the nation. The first key to being a patriotic citizen is education. Often, we only think of education as something that happen s in schools. This type of formal education is vital for patriotic citizenship. Learning about the structure of the American government as outlined in the Constitution is an important first step. A basic understanding of the history of the documents that lead to the establishment of the United States of America and the current Constitution is essential if a citizen is to really be patriotic. Anyone can get misty-eyed at the sight of a bald eagle soaring through an azure sky superimposed over the image of the flag waving in the breeze. This is not true patriotism. A real patriot must know why the government works the way it does (Haynes, 2009). Patriotic citizens must know what their rights are or they may find themselves in a situation that they are loosing rights that they never even knew they had. Understanding important concepts found in the Constitution such as checks and balances, representative democracy and due process are essential for patriotism to exist because these ideas are the foundation that underlies the symbols of patriotism. All citizens need to know the content of the Bill of Rights and other Amendments to the Constitution. Without this academic knowledge, patriotism is nothing more than emotions generated by familiar symbols of the nation. Once an academic understanding of the rights of citizens has been obtained, it is then necessary for the patriot to transfer that knowledge to his or her daily life. It is important for the citizens of the United States to know what due process looks like in the real world so they can know if their rights have been taken away. They need to understand how Freedom of Speech and Freedom of Assemble allow them to do the things they do and say the things they say so that these privileges will not ever be lost due to apathy. An understanding of what Constitutional rights look like in real life allows people to participate in the next element of patriotism. Acquiring the education necessary for patriotism is not a passive process. In a formal setting such as school textbooks must be studied, homework must be completed and tests must be passed. This requires effort. Informal learning about rights and responsibilities of patriotic citizens requires effort as well. Much of this learning occurs while actually living life. That is why the act of engagement is so vital for patriotism. There are many different ways a person can engage in the political process. Patriotism requires citizens to engage on each of these levels. The first level is to meet legal